Take a dive into our history and see just how we got to where we are today!
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In 1983, Pete and Beverly Diny founded Diny's Jewelers on Main Street in Darlington, WI. From what started as Pete working as an apprentice at a local jeweler in Northern Wisconsin became a passion taking them both into a lifetime of helping customers choose the perfect piece of jewelry.
In 1985, Pete and Beverly started a second location, Diny's Jewelers on Main Street in Stoughton, WI. They were very proud of being involved in their small local community and chose to raise their two children, Nick and Sara here. They sold the Darlington location to their first employee in 1988.
In 1995, Pete and Beverly were invited into the Hilldale Shopping Center on Midvale Boulevard in Madison, WI. In 1999 they closed the Stoughton location to concentrateon the growth at Hilldale.
In 2003 the Diny's came across the charming Cayuga Court location in downtown Middleton and knew they wanted to bring their business here! Nick and Sara truly grew up in the family business; both going and trying other careers but coming back to what they love full time in 2013.
Beverly Diny dreamt of moving to the beaches of Florida for years. She founded Diny's Jewelers of Florida in January, 2016.
Pete Din began transitioning into retirement; With his over 40 years of experience he enjoyed mentoring Nick and Sara into the next generation of Diny's Jewelers.
Celebrating 40 Years in Business! Nick and Sara proudly embrace the tradition of their parents and will continue the legacy of your locally- owned, family-friendly trusted sourcefor beautiful jewelry.
Our Wonderful Team
At Diny's Jewelers, we are proud to have a wonderful staff of knowledgeable and friendly professionals. Our staff is dedicated to providing excellent customer service and helping you find the perfect piece of jewelry for any occasion. Our staff is highly trained in the latest jewelry trends and can help you find the perfect piece for any budget. We strive to make sure that each customer leaves our store feeling satisfied and confident in their purchase. Our staff is always available to answer any questions you may have and to provide helpful advice. We look forward to helping you find the perfect piece of jewelry for your special occasion.
Contact Us for Questions.
Let us help you with any questions or concerns you may have.