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Our Story & Location

Family Owned Since 1983

Diny's Diamonds, a full-service jewelry store, is family owned and operated since April 15, 1983. Proprietors, Pete and Beverly Diny, envisioned at a young age to be a local family jewelry store that strives in earning their customer's trust with knowledge for personal jewelry experiences. Pete is a Graduate Gemologist, GIA and a Master Graduate Gemologist Appraiser, IJO. Beverly is a Diamond and Pearl Graduate, GIA. To follow in their parent's footsteps are second generationers, Sara Diny-Alexander, daughter, is a Diamond Graduate, GIA. Nick Diny, son, is certified in stone setting and CAD design. Diny's invests in team training throughout the years to address a variety of your needs and questions.

"One of the greatest pleasures in our work is helping people celebrate the milestones in their lives such as anniversaries, promotions or retirements. Any of these times are good times to add a piece of jewelry or upgrade something you already cherish." Along with providing a great selection of jewelry, Diny's provides local trustworthy service that includes appraisals, repairs, custom design, refurbish, restyling and always free professional jewelry inspection and cleaning.

Diny's Diamonds is dedicated to continuous knowledge and delicate care to ensure satisfaction with your jewelry experience. We have been turning clients into friends since 1983 because we care about your needs. That includes standing behind every piece of jewelry we have ever sold. It is a tradition that we are extremely proud of and one that we hope continues with you.

We hope to see you soon!

The Diny Family

Diny's Diamonds Directions

Diny's Diamonds

1903 Cayuga Street Suite 105
Middleton, WI 53562


Tuesday-Saturday 10am-5pm
Closed Sunday & Monday

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we buy gold

We Buy Gold, Silver, & Platinum!

If you have jewelry that you no longer wear or want bring it into Diny's Diamonds and see how much value it has!

jewelry repair

Need Your Jewelry Repaired?

Our full-service shop can accommodate any work that your jewelry needs. From a simple sizing to creating a whole new ring! We'd love to help pass on your jewelry for generations!

watch repair

Watch Repairs

Diny's Diamonds replaces old batteries while you wait and has full-time watch repairs and services are available anytime.

we buy gold

Custom Design Work

Can't find the "perfect ring" for that special someone? Let us help you create the perfect ring with our custom design team and let us sculpt the ring you've been dreaming of!


Jewelry Appraisal

Diny's Diamonds also provides Appraisal Services by GIA Gemologists.

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